Qatar 2022 Effect: In which businesses will revenue increase in Guatemala with the arrival of the Soccer World Cup?

The Soccer World Cup, which takes place every four years, arouses passion for the most popular sport on the planet and companies try to make the most of this event to place their products or services on the market, either through promotions, discounts or offers for encourage consumption and improve their sales volumes.

The executives of several companies consulted by Prensa Libre point out the coincidence between the celebration of the World Cup and the end of the year holidays, so preparations are underway, now in a different context due to the effects of covid-19, price increases of fuels and other raw materials, apart from the conflict between Russia and Ukraine.

The World Cup will be held from November 21 to December 18, that is, a week before the Christmas celebration, when there is intense commercial activity in all commercial segments.